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Gerhard Gross

Have you ever wondered exactly how professional snowboarders make their living? It's a common misperception that they earn their money by competing alone. Although some are solely contest riders, for most competition is a platform to get recognized by sponsors. Others may never compete and instead send a demo video, or sponsor-me video, directly to the brand they would like to represent. The hope is to secure an endorsement contract in which the brand pays to be associated with the athlete.…

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